"OK boomer" is a catchphrase and meme used by teenagers and young adults to dismiss or mock attitudes typically associated with people born in the two decades following World War II, known as baby boomers. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Shannon O'Connor, who designed an "OK Boomer" line of clothing (a riff on an old takeout bag design), thinks people might be interpreting it the wrong way. But millennials who mocked the instant trendiness of OK boomer were drowned out by the meme’s intended targets: boomers. O'Conner notes she's sold more than 5,000 "OK Boomer" products since October. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. But she also argues that boomers miss the point — that crucial things are a lot harder. This content is imported from Twitter. “I feel as if they aren’t changing with the times,” Lepera told Vox. Teens on the platform used the song’s intro and chorus as a rebuttal to annoying run-ins they’d had with seniors policing or judging their behavior: Sometimes, the complaints teens are referencing in these videos are typical generational conflicts. This content is imported from {embed-name}. “They believe that how they did everything when they were younger, we should do as well.”. "I’ve seen an article going around saying it's now a 'slur.' That means people who are closed-minded or dismissive of young people, treat the up-and-coming generation as inexperienced or naive, or seem out-of-touch with the values of today's youth might have an "OK Boomer" coming at them sometime soon. We may earn commission from the links on this page. In a very real sense, that same tension between condescending, older authority figures and younger ones who reject them is at work in the OK boomer meme. ", A post shared by Sam Hughes (@dang_1t_sam). "It's been the top selling campaign each day," says Josh Kelly, Bonfire PR Manager. She used the meme to respond to his assertion that she should be working — even though she doesn’t even have a driver’s license yet, which she says makes it harder for her to find a job. this is why the ok boomer meme happened pic.twitter.com/uXzSPufTYJ, when the prof says marrying your cousin “isn’t that bad” #okboomer pic.twitter.com/ivLq6Ydm2i, "OK Boomer" was one thing but this pic.twitter.com/4vz9gKp6fZ, arguing with someone:-pointless-lots of anger-they won’t listen “ok boomer”-so useful-lots of anger (from their end)-literally the best invention of all time. Then again, it's a phrase that's definitely striking a chord. The moment occurred just as she was discussing the urgency her generation feels to prioritize and deal seriously with the problem, and explaining her frustration that previous cycles of lawmakers have failed to do so. Through 2019, the catchphrase saw extensive use in memes on Instagram, iFunny, Reddit and other social networks and maintained popularity as a reaction, primarily used to mock and debase opinions offered by baby boomers and older people in general. It's a pejorative response used by (some) millennials and Gen Z-ers to dismiss, disregard, and/or mock those of the Baby Boomer generation, who are perceived by users as old-fashioned and out-of-touch. In response to this line of thinking, the Twitter hashtag #boomeradvice recently went viral — but instead of praising boomers’ knowhow, the point of the tag was to mock the most out-of-touch advice, often about work, job-seeking, and finance, that boomers had given millennials and teens. You may be able to find the same content in another format, or you may be able to find more information, at their web site. So if an older adult sees themselves as financially successful, respectful, and job-loyal, the study suggests they might be more likely to view a younger person as a financially irresponsible and insolent job-hopper. But because of the cultural and political moment we’re in, the stakes feel much more fraught and high-risk than other generational clashes. This content is imported from Instagram. In 2016, boomers were more likely to vote for conservative options like Brexit and Donald Trump than younger voters; statistically, boomers are less concerned about climate change than younger generations. But that misreading also feeds the meme — because baby boomers failing to understand the point of OK boomer is, well, the point of OK boomer.