If a newly promoted employee is almost always never around when important decisions are made, then he or she is not fit to hold that position. We’ve put together some recommendations for B2B marketers to consider for the year ahead based on two major themes that have emerged in 2018 so far. 2018 is a year when we’re beginning to see a handful of those so-called trends become mainstays in B2B marketing. The main reason is that a number of company decisions are made on the fly, and it needs the presence of most (if not all) individuals having a managerial or supervisory role. Additionally, 85% of marketers who measure ROI describe ABM as delivering higher returns than any other marketing approach, with half citing significantly higher returns. The recent eBook by Demandbase, “ABM is a Team Sport,” offers numerous first-person examples of how ABM has become a critical approach in B2B marketing for teams of varying sizes and industries. Avoid making the letter into a business plan or a legal contract as the purpose of the letter is to only inform or “give a heads-up” to the letter’s recipient. In fact, anything that you can do to help your valued employees find their next great opportunity is demonstrating kindness to them and marking you as an employer of choice. Just make sure that your work is consistent and avoid going for “lean months.” These are the months that you purposely decide to “take it easy” or “slack off.” Remember that management is always keeping a close tab on all employees by regularly conduct performance reviews. For example, your artistic skills are not the most appealing items to discuss if you are applying for a technical writer position. From planning an event strategy to measuring ROI, Certain offers a tools to help take your events to the next level. The tips we listed below follow a strict business etiquette. You may send the recommendation letter after it is reviewed by Human Resources who will place a copy in the employee's personnel file. Our Facebook reaches increased by thousands after she started our account. “Attendees come to events to learn, make connections, and find new inspiration to benefit their businesses and organizations, and in the next year, this theme of personalization will be key in not only attracting audiences but capturing their attention.” says Alexander. As a specialist with her time divided across many responsibilities, she balanced competing needs with humor and professionalism. As a marketing generalist. She was a marketing specialist who worked in most areas of our company's marketing department. In a world of ever-changing trends and tactics, it’s difficult to say with certainty what will stick – particularly when it comes to marketing. The complimentary close is basically the salutation at the end of the letter. To sign off the letter in a respectful and polite manner, incorporate a complimentary close or a complimentary closing. A job promotion article is never complete without a mention on promotion, so we included some tips on how to get that much needed promotion faster. If data can be harnessed to drive personalization and meaningful engagement throughout the events cycle, then ABM can help to focus that data to create a clear path for marketers to see their goals come to fruition. Please inform me if you would like to move the meeting on another date or time. CEOs, managers, and other company officers are very reluctant in hiring qualified yet often-tardy and often-absent employees. Rebecca Jacobson reported to me at the Fisher Corporation from March, 2009-August, 2017. “For example, marketers can identify the prospects who express interest in a product by attending a relevant content session in conjunction with seeing a booth demo to determine those that have high purchase intent. As previously mentioned, a job promotion recommendation letter is short, concise, and should not exceed one page long. “Think of the event lifecycle in three phases: pre-event, during event and post-event. From advertising to events. She also worked with social media, setting up and monitoring our accounts with Twitter, Facebook, and various other social media sites. This kind of letter follows a similar format to other types of business letters, with the difference only being seen in the body of the letter. Here is an example of a job promotion recommendation letter body: I hope all is well with you, Mr. Johns. In other instances, excellent employees leave your company for an opportunity that you can't currently supply. His monthly performance review is very impressive, averaging a 90% rating for the 12 months he has worked with XYZ Corp.  Â, Mr. Silva is a valuable asset to the company, and I believe a promotion will be beneficial not only for Mr. Silva’s career but also for XYZ Corporation as the company will want to retain high-character and goal-driven employees. Published in Account Based Marketing category on (04/04/2018). Â, Thank you and enjoy the rest of your day! The essential components are there and there are only a few tweaks that need to be made, especially in the body of the letter. I'd be happy to tell you more about Rebecca's achievements at Fisher Corporation. Management prefer employees who make suggestions for the improvement of the company, not just “yes men” or “yes women” who just follow orders without any hesitation. Additional reminder: affix a hand-written signature instead of a digital signature.  Â. From advertising to events, implementation of an ABM approach has proven to not only improve alignment between sales and marketing, but to fill strategic holes, enable the delivery of more tailored, focused outreach, and to improve efficiency in terms of both time and money spent.