After just two seasons, the label was nominated for the 2018 edition of the LVMH prize. It was like my Lindsay Lohan in Mean Girls moment”) and his interest in fashion began slowly, “watching Yves Saint Laurent and Dior shows on VHS”. I was so interested in the fact he was exploring his sexuality through photography.”. Another featured a long leather jacket worn with black ballet shoes and a lace-up jockstrap, a callback to Dirty Mind-era Prince. Ludovic de Saint Sernin - BoF - The Business of Fashion ... #BoFW The gorgeous Ottawa Kwami is the face for the collection’s campaign, perfectly showing the collection in a perfect photoshoot, showcasing the collection’s essence.. Each... Ludovic de Saint Sernin @ludovicdesaintsernin Fall-Winter 2020 runway show in Paris Fashion Week, Ludovic de Saint Sernin @ludovicdesaintsernin Spring-Summer 2020 campaign with Loris Mascarel by Willy Vanderperre @willyvanderperre. In Paris, the young designer is fighting against the frumpiness and sloppiness associated with sportswear. All rights reserved. Jason Derulo’s in-your-face Instagram posts. One key look was a pair of baby blue corduroy popper trousers, opened, banana-like, to reveal matching briefs with silver buttons. Our adored Ludovic de Saint Sernin has just announced his first-ever jewelry collection and we couldn’t be more excited about it! Sex is a primal instinct and getting dressed has a lot to do with getting undressed. Our adored Ludovic de Saint Sernin has just announced his first-ever jewelry collection and we couldn’t be more excited about it! The gorgeous Ottawa Kwami is the face for the collection’s campaign, perfectly showing the collection in a perfect photoshoot, showcasing the collection’s essence. Ludovic de Saint Sernin has released its Spring 2021 collection named E-Boy, staying true to the sexiness, youth, and hedonism of the brand. He felt removed from the women’s fashion he was studying at college: “I wasn’t thinking of fashion as something I could wear. Avec le soutien de la Fédération française de la Haute Couture et de la Mode. De Saint Sernin’s love of drapey, balletic clothes that accentuate the body is infectious. Traditionally conservative in how much flesh it exposes, menswear has now hoisted itself on to the podium, wearing tassels and dipped in Vaseline, and announced a new era that is soft focus and tight fitting. Instead of a sexual sledgehammer, it is slight, intense and makes a point. “Nudity is a big part of my life,” he says. Ludovic de Saint Sernin’s appeal is found in the way he totally owns and believes in a liberated —whether heartbreaker or heartbroken— young man. Friends with Rick Owens and Balmain’s Olivier Rousteing, he’s brought back some X-rated classics such as the bulge, the codpiece, the jockstrap, the deep V and the bum cleavage, and it’s making us feel… chilly. “I love the idea of men being allowed to enhance their bodies, the same way women can,” he says. The snatches of flesh in his shows are both a come-on and unsettling with their mise en scènes and youthful suggestiveness. Like Gucci’s Alessandro Michele, with his androgynous models in blouses, de Saint Sernin harks back to this more permissive idea of how a sexy man looks. © 2020 Guardian News & Media Limited or its affiliated companies. “I grew up straight and was in love with a girl for the longest time,” he says. Elsewhere, tops cut asymmetrically to show off one’s body — they’ve become staples. As well as going beneath his consciousness, the designer also went beneath the clothes. Explore the looks, models, and beauty from the Ludovic De Saint Sernin Autumn/Winter 2020 Menswear show in Paris on 19 January 2020 Taking inspiration from artists like Robert Mapplethorpe, de Saint Sernin uses clothing to explore facets of gay sexuality. Sex is a primal instinct and getting dressed has a lot to do with getting undressed. The art director for this campaign is Simon B. Morch, styling from Tom Van Dorpe, casting direction by Piotr Chamier and hair stylist is Olivier Noraz. Languid and suggestive, it is like stepping into an illusion. A throwback to the gay bathhouse era of the 70s, the video went viral. For too long, fashion had forgotten that men too can be sexual beings.