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Marketing Communications Chris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. stream These are … Definition of Marketing Communication. 2y�:о����q=�=ؘ̗00�̰0Q�'�˺����߆yj;|"r��9�27:)(�c�p�"_��HH�9�q�"�����Oxkز���:�dȽ��c. ��a�^ߓz����=B����h�);n\]����.���sQ�����Q�R���r��39���O���=���΀t��^x�c�u�>���1/�j�)zq�Ć{�����~sc��p6�����[��o���g`aӿΚ�c��G�Pl�A�ӬVƩ+b�v��iX��G(?������C��/�ϵܳ�����x67�}V��UYo"7��!�,��J���Z���3���{����!,����� D`��| endobj Academia.edu is a platform for academics to share research papers. Additional resources and worksheets are references … 0000000696 00000 n �/i�Ƚ��u�@������=##����#)x�_���(r=� �?T�/L�C$>^t�*,��� ���9�5͞A�m!%"�h����J�yԿ� i��?��'|b�J�iAwk��u�&����VN6g��˺[���|�m�"��ϝ7�@�$��mڸIRd��z��V^^>>���?�;���g�9�'�x$�OR���G4�f��!8��r����{�ِ�H�p'%'=�9b\�s��^H a�D��R��d�; � XVV��`���:�[�_���_yd����|=Jp��'�3=T��N��F���pBeD���qY�ѯ��� �YDY� 2���^>�X�G��L�o�3���Dn��M����4��2�/�3g�M*�C���������#=o�m��l�&$R���o���MwH�={b��=v��T���4�dV qڝ!��z���8��$��MXyzzʯ�C���I��ׯ#�~����XTY��[��u��s���Y������[�m؀C�$�6��,���w�`�>:��JA=�)�O�3�!���~2�e��vV(+�܈/\� ��"S���{�X�P@ ��ľ4���dB h�bbd```b``f�� ��,�"�OI&u����R�3012�p�u10҄���7�#@� +A ��]`Ȝ(>r[;2p^Mh'[�~���m#�pR�oJ4�_Y��D޸!��5�H@ 0 380 0 obj <>stream %PDF-1.5 An integrated marketing communication strategy (as part of integrated marketing) would thus involve choosing marketing communication … %%EOF 9�iΞ�����zu�J�ez\EO� j'4>!���U�����^`��Ns�otE� }���N��M�թ^�c ;[�~����LL��B�ɴ�U����jk��d��Є"s������j���y��U��� 0000170127 00000 n marketing entails the co-ordination of all the marketing activities, in order to maximise all the joint effects. 332 0 obj <>/Filter/FlateDecode/ID[<847CD88E70A54146A27D674168676D2F>]/Index[314 67]/Info 313 0 R/Length 103/Prev 473429/Root 315 0 R/Size 381/Type/XRef/W[1 3 1]>>stream 0000001015 00000 n endstream endobj startxref :������{�%)|�5�zXp�]{V�����V��0n��h,���8��v�� �448}l�i�u? 0000001419 00000 n 740 0 obj <> endobj 314 0 obj <> endobj ��������6���Z���>���ZJ��q������d��B�8���BLm�J�L�T�Ǵ!� �B�!���k�&��SL(�-l@��?Fx?Ä��,tq�[8�p�,�+i����4��N���������������K�����/2&F#�oyY3���,�����%�����[^,jfe����v"��*[n��|�.��d�rsb0^�c hĭ���=�|\�>U�Ä �^g�b1.���?ϳ��\2��E���8'����_O��H��^W�w��0�H��!��#=�R!����5�6$G�8� ��A=([)}�u!�EG���4��&Iqa���ۣ�% ��?&��j� MARKETING COMMUNICATION MIX G. Todorova* PhD student, Department "Industrial business and entrepreneurship", Faculty of Economics, Trakia University, Stara Zagora, Bulgaria ABSTRACT The purpose of this report is to present theoretical concepts and developments in the concept of " marketing communication mix". 1 0 obj ?� 0000085498 00000 n ��iM��O%���ڼ�� D������69v�ݬ\�I~]��rS��yQm��CVE^� ��O~�5>�;�D��|��Iҫ�9�ڶs/�&�"�6��J�L�)�2Y�ځ��� ��@T��C*��i�!�8�q-�}\6�a��TF2ɯ[RDdS��J���/f���qd���1�:Lo�)�i�.�V�+�ZBL�zS�S㶩#��F0��*�o���uX�L�f��S��*>I8���ܪ��ma��j9Vi�����J���PQ 5L��%ġJ��J$�G ٧D�G��@�T`��},E.